Ted Baker

Ted Baker was founded in 1988 in Glasgow, Scotland, by Ray Kelvin as a men's shirt specialist. The brand expanded into a global lifestyle label with clothing, accessories, and footwear. In 2011, Ted Baker launched its watch collection as a licensed extension, starting with men's watches and later expanding to women's timepieces. The watches emphasize British-inspired design with attention to detail. In March 2022, Authentic Brands Group acquired Ted Baker. The company entered administration in March 2024 and relaunched online in November 2024 under new ownership. Ted Baker watches are produced under license by third-party manufacturers.