Clients
Know who wants which watch
Client profiles with contact types and purchase history, wish lists matched against your stock automatically, and duplicate records detected and merged. A CRM built for watch dealers, not adapted from generic sales software.
- 3
- Contact types
- Auto
- Wish list matching
- Merge
- For duplicate records
- 4
- Activity note types
The spreadsheet stops scaling
Preferences live in your head
You remember the client who wants a Nautilus, until one day you do not, and the sale walks past you.
Follow-ups slip
The right watch arrives and nobody calls the client who asked for exactly that three months ago.
Every channel creates its own copy
The same buyer exists twice: once from eBay, once from your own records, each holding half the history.
Client profiles
One profile per client, whatever the relationship
A watch business deals with more than buyers: the collector who consigns, the dealer you trade with, the company you buy stock from. Each contact carries one type, a lifecycle stage, and everything you know about their taste, so the next conversation starts from the full history. Any of them can be on either side of a deal.
- Three contact types: private, dealer, supplier - each can buy, sell or consign
- Lifecycle stages from lead through active to archived
- Source, preferred brands and styles, and contact preferences on the record
- Purchase history and activity notes in one timeline
Wish lists
The wish list checks your stock for you
Record what a client is looking for once, and the matching runs against your inventory automatically. When a watch that fits comes in, the wish shows as wanted in stock, and you know exactly who to call before the watch goes anywhere else.
- A wish per client, with priority from low to high
- Automatic matching against your inventory as stock changes
- Status tracking from active to fulfilled or cancelled
- Upcoming dates view for birthdays and follow-ups
Wanted in stock
Speedmaster under EUR 4,000
M. Keller
Datejust 36, blue dial
A. Novak
Any Cartier Tank
S. Brandt
Data hygiene
Duplicates found, merges you control
Clients arrive from several channels, so duplicates are inevitable. Detection flags the likely pairs; the merge is yours to steer, field by field, so nothing from either record is lost by accident.
- Automatic duplicate detection on name, email, phone, and company
- Guided merge with a per-field choice of which value wins
- Document uploads on client records, gated by role
- Marketing consent recorded per client
Channel buyers
Imported orders find their client
An order imported from eBay, Shopify, or WooCommerce carries its buyer straight into your client list, matched to an existing record where one exists. Chrono24 has no order import, so those sales you record yourself, and they link to the client the same way.
- eBay, Shopify, and WooCommerce orders match buyers to client records automatically
- Sales you record yourself link to a client too, including Chrono24 sales you enter by hand
- Purchase history builds up per client across channels
- Wish lists and analytics read from the same records
Included on the Free plan.
The Free plan includes the full CRM alongside 15 watches; client records are not capped.
- Free
- Starter
- Pro
- Business
Common questions
Stop selling to strangers
Profiles, wish lists matched against your stock, and clean records across every channel. Free to start, no card needed.