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AI descriptions

Listing copy in seconds, in your voice

The generator reads the spec fields you already filled in and writes the paragraph. Three style presets, one click, and you edit the draft before it saves.

Start with FreeSee how it works
No credit card required3-minute setupCancel anytimeGDPR compliant
The description editor on a watch listing with the AI generate button and live margin panel
1 click
From spec sheet to draft
Seconds
Instead of half an hour of writing
3
Style presets
Free
To start, on every plan

Structured input

It reads the fields you already filled

No prompt writing. The generator pulls from the structured specification fields on the listing form, so the description matches the watch in front of you instead of a generic reference. Details you would rather discuss in person, like condition, set, and production year, stay out of the text with one toggle.

  • Brand, model, year, condition, case, dial, movement, bracelet
  • Box and papers status and feature tags feed in too
  • You choose whether condition, set, and production year appear in the text
  • The more fields you complete, the richer the paragraph
  • You edit the draft before saving; nothing publishes unread
Specification fields on a watch listing that feed the AI description generator

Style presets

Three voices, one click apart

A dealer selling vintage Patek and a dealer moving modern Tudor do not write the same way. Pick the preset that sounds like your shop, and every listing keeps that voice without a style guide taped to the monitor.

  • Set your default in Settings, override per listing
  • Regenerate in a different voice without retyping anything
  • Same specs in, different tone out

Professional

Authoritative, emphasises craftsmanship and heritage

Conversational

Friendly and approachable, like a knowledgeable friend

Luxury

Sophisticated and aspirational, focused on exclusivity and prestige

AI prefill

The specs research themselves

The Watch Listing Assistant is a separate feature that works before the description does: type a brand and reference on a new item, and it researches the watch on the web and fills the specification fields for you.

The assistant drafts the specs; checking them against the watch on your desk is still your job, and nothing saves until you say so.

  • Search by brand and reference number on a new item
  • Web research fills around 20 specification fields
  • Results are cached, so a reference looked up before returns instantly
  • Lookup quota scales with your plan

Search

Rolex Submariner 16610

Fields filled

MovementCase sizeCase materialDialBezelBraceletCrystalWater resistanceComplications~20 in total

How it works

  1. 01

    Select your watch

    Open any watch in your inventory. Specifications are already populated from your listing fields.

  2. 02

    Choose a style preset

    Pick Professional, Conversational, or Luxury. Your default is set in Settings and can be changed per listing.

  3. 03

    Generate and publish

    AI writes your description in seconds. Edit if needed, then publish to your active channels.

Included on the Free plan.

Description quota scales with the plan: 5 per month on Free, up to 500 per month on Business.

  • Free: included
  • Starter: included
  • Pro: included
  • Business: included
Compare plans

Common questions

Open any watch in your inventory and click "Generate with AI". The AI reads the watch's specifications from your listing form and writes a single-paragraph description in seconds. You pick a style preset and can edit the result before saving.
Three presets: Professional (authoritative, emphasises craftsmanship and heritage), Conversational (friendly and approachable, like a knowledgeable friend), and Luxury (sophisticated and aspirational, focused on exclusivity and prestige). You set your preferred default in Settings > AI, and can override it per listing.
The AI reads the structured specification fields you have filled in: brand, model, year, condition, case material and size, dial colour, movement type, bracelet details, crystal type, bezel material, clasp, power reserve, box and papers status, and any feature tags. The more fields you complete, the richer the output.
Generation limits are tied to your plan: Free 5/month, Starter 100/month, Pro 200/month, Business 500/month. Your usage resets at the start of each billing period and is shown on the AI settings page.
Generation runs on two independent AI providers with automatic fallback. If the primary is unavailable, the system retries with the second, so you rarely see a generation failure.
The Watch Listing Assistant is a separate AI feature that auto-fills your inventory form. Search by brand and reference number, and the assistant runs a web search, extracts around 20 specification fields, and populates them for you. It is available on all plans and is separate from the description generator.

Related features

Inventory managementWatch database accessMarketplace syncChrono24 integrationAll dealer tools

Write the listing once, in seconds

Five free descriptions a month to hear if the voice fits. The specs are already in the form; the paragraph is one click away.

Start with FreeCompare plans
No credit card required3-minute setupCancel anytimeGDPR compliant