The dealer platform
Every part of your watch business, one dashboard
Five online channels: Chrono24, eBay, WooCommerce, Shopify, and your own website. Connect the ones you sell on. Behind the counter it prints labels, scans barcodes, records the sale, and tracks stock by store and safe. Free to start with 15 watches.
- 13
- Modules, one inventory
- 5
- Online channels
- 5,000+
- Reference watches
- Free
- To start
What dealers tell us
Four conversations we keep having.
“Sold it Saturday in the shop. Sunday morning someone bought it on eBay, because the listing was still up.”Fixed by multi-channel sync
“Who was the guy who wanted a Speedmaster under four thousand? I know I wrote it down somewhere.”Fixed by wish lists in the CRM
“Busy all month. Could not tell you which channel actually made money, and my accountant had questions.”Fixed by channel analytics
“I cannot take a day off. Nobody else knows what anything costs or where it is.”Fixed by team roles and labels
Thirteen modules. One inventory.
Everything reads and writes the same stock, so nothing needs re-entering and nothing disagrees.
Sell
List once, sell where you sell
One inventory pushes to Chrono24, eBay, WooCommerce, Shopify, or your own website. Connect the ones you sell on: orders flow back into a review queue, and a sold watch leaves every channel. Counter sales in the shop go into the same book.
Operate
The back office that keeps up
Spec sheets the database fills for you, barcode labels a scanner or phone can read, and invoices that satisfy your accountant.
- Inventory
Full lifecycle from draft to sold, photos with public and internal visibility, spare parts alongside.
- Labels and scanning
Thermal labels on 9 printer presets, Data Matrix codes, camera scanning on any phone.
- Invoicing
Margin scheme and standard VAT, credit notes, locked issued documents, accountant bundle.
- Tax and VAT settings
Seven treatments and nine country presets. The rate stays under your control.
- Import and switch
CSV or Excel in, preview before commit, your existing stock numbers kept.
Grow
Know your clients, your numbers, your next move
Wish lists that match against stock, analytics that name the dead stock, and a team that sells without seeing your margins.
- Client CRM
Profiles, wish lists matched to inventory, duplicate merge, purchase history.
- Analytics
Margins, channel comparison, aging buckets, saved views, CSV export.
- Team
Roles, commissions, and reps who never see what you paid.
- Custom integration
REST API and signed webhooks for your own website or systems.
- Watch database
Over 5,000 verified references, cloneable into your inventory in one click.
What 30 days looks like
From manual updates to one-click multi-channel listings
Import and organize
Your entire inventory in one click
AI descriptions
AI drafts a description per listing
24/7 sales
Listings on every channel you use
See your margins
Margins and trends at a glance
Full control
Run your business, not spreadsheets
Import and organize
Your entire inventory in one click
AI descriptions
AI drafts a description per listing
24/7 sales
Listings on every channel you use
See your margins
Margins and trends at a glance
Full control
Run your business, not spreadsheets
Built for how you deal
Online, behind a counter, or both. The same inventory covers the channels and the shop floor.
Second-hand and vintage dealers
One-off pieces with a story and a margin to protect.
- Margin scheme invoicing with cost basis control
- Condition grading, box and papers tracking
- Consignment with consignor links and payouts
Authorized dealers with new stock
Boxed, unworn, and more than one of each.
- New and Unworn conditions, multi-unit stock per model
- Standard VAT invoicing alongside the margin scheme
- Supplier links and purchase cost tracking
Multibrand and multi-store retail
Two floors, three safes, one inventory.
- Stock by store, safe, and business unit
- Staff roles, commissions, and cost visibility control
- Barcode labels and camera scanning at the counter
Pick a plan
Free tier, plus three paid tiers
- Up to 15 watches
- WooCommerce and Shopify integrations
- Sales tracking (no invoice generation)
- Client CRM + notifications
- Basic sales CSV export
- 5 AI listing descriptions/month
- Up to 50 watches
- All 4 marketplace integrations
- Invoice generation with configurable tax/VAT support
- Inventory, client and accountant exports
- 100 AI listing descriptions/month
- Everything in Free
- Up to 100 watches
- 200 AI listing descriptions/month
- Priority support
- Everything in Starter
- Up to 250 watches
- 500 AI listing descriptions/month
- Custom integration (REST API + webhooks)
- Dedicated account manager
- Everything in Pro
Need unlimited watches, white-label solutions, SLA guarantees, or custom integrations?
Contact us for Enterprise solutions →Common questions
Try WatchTraderHub free
15 watches, WooCommerce and Shopify sync, sales tracking, and 5 AI descriptions a month. Upgrade when the stock does.