The story
From collector to dealer to builder
My name is Pavel Vlachkov, and like many of you, I never planned to become a watch dealer. I was a passionate collector, spending countless hours hunting for that next perfect piece.
One morning in 2017, I looked at my collection and had a realization: I was spending more time acquiring watches than enjoying them. My hobby had become something more. That's when I registered my Chrono24 dealer account, built a simple e-commerce site, and launched ChronoTimepieces.
What started as a way to fund my collecting habit quickly became a full-time business, and the business kept running into the same wall: no tool spoke watch dealing. So I built one.
I ran into the same problems for years and kept trying to fix them with whatever existed. Everything was either not built for how a watch dealer works, too expensive, or too complicated. And updating the same listing on four platforms, again and again, is the kind of repetitive work every dealer hates.
Pavel Vlachkov, founder