From Spreadsheet Chaos to Dealer Control

Built by a dealer who couldn't find the tools he needed, so he created them.

The Story Behind WatchTraderHub

My name is Pavel Vlachkov, and like many of you, I never planned to become a watch dealer.

I was a passionate collector, spending countless hours hunting for that next perfect piece. But one morning in 2017, I looked at my collection and had a realization: I was spending more time acquiring watches than enjoying them. My hobby had become something more.

That's when I registered my Chrono24 dealer account, built a simple e-commerce site, and launched ChronoTimepieces. What started as a way to fund my collecting habit quickly became a full-time business.

The Breaking Point

For years, I managed inventory the way most dealers do—endless spreadsheets, manual updates across multiple platforms, and the constant fear of double-selling a piece. My OCD made it worse. While my partners focused on deals, I spent countless hours standardizing watch names, unifying pricing formats, and trying to bring order to the chaos.

I remember one particular evening in early 2024, updating the same Rolex Submariner listing across four different platforms for the third time that week. The watch had sold two days earlier on eBay, but I'd forgotten to remove it from Chrono24. A potential buyer had already wired a deposit. That's when I knew: there had to be a better way.

Pavel Vlachkov - Founder of WatchTraderHub

The Journey So Far

Started Dealing2017
CompanyChronoTimepieces
Based InSofia, Bulgaria
Platform Launch2024

Building the Solution

In July 2024, I started building WatchTraderHub—not as a tech company trying to understand dealers, but as a dealer who understood the daily grind.

Every feature comes from a real frustration I've experienced:

1

One-click import from database

Because copying specifications is mind-numbing

2

Real-time inventory sync

Because double-selling damages trust

3

VAT-compliant invoicing

Because European tax compliance is complex

4

Unified inventory management

Because spreadsheets weren't built for watch dealing

What Makes Us Different

Built by Dealers, For Dealers

I'm not a Silicon Valley startup founder. I'm a watch dealer based in Sofia, running ChronoTimepieces while building WatchTraderHub. I know what it's like to photograph 50 watches in a day, negotiate with collectors at 11 PM, and wake up to urgent WhatsApp messages about availability.

Trust Earned Daily

As a dealer, I've learned that trust is built slowly and lost instantly. Every feature in WatchTraderHub reflects this reality. From accurate database information to reliable multi-channel sync, we build tools that help you maintain the reputation you've worked hard to earn.

Comprehensive from Day One

We're launching with 5,000+ watch models meticulously documented,500 movements with complete specifications, 200 brands from Rolex to independents, and native integrations with Chrono24, eBay, WooCommerce, and Shopify.

Our Values

Precision in Every Detail

My vintage watch expertise taught me that details matter. Whether it's a serial number range or a bezel variation, accuracy builds trust.

Real Solutions to Real Problems

Every feature solves a problem I've personally faced. If it's in WatchTraderHub, it's because dealers actually need it.

Continuous Improvement

The watch market evolves, and so do we. Wristler.eu and Etsy integrations are coming soon, with more based on dealer feedback.

Looking Forward

WatchTraderHub isn't just software—it's a commitment to making professional watch dealing accessible to every dedicated dealer. Whether you're managing 15 pieces from your apartment or running a boutique with hundreds of watches, you deserve tools that match your ambition.

We're building the platform I wish existed when I started in 2017. One that respects your time, protects your reputation, and helps you grow.

Ready to Transform Your Watch Dealing?

See why dealers across Europe are switching to WatchTraderHub

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ChronoTimepieces (Chronotime LTD) | Sofia, Bulgaria | VAT: BG205057637