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Dennison

Revived
Geneva, SwitzerlandFounded 1874Dennison Watch SAIndependentWebsite

Dennison is a revived watch brand built on the history of the Dennison Watch Case Company, a British-American case maker associated with major Swiss and British watch firms.

Aaron Lufkin Dennison, co-founder of Waltham and an important figure in American watchmaking, established the Dennison Watch Case Company in Britain. The company became known for patented air-tight and water-tight case designs and for producing cases for major watch names during the 20th century. The original business closed in 1967. The modern revival was led by Toby Sutton, Stéphane Cheikh and designer Emmanuel Gueit through a Geneva-based company, with the A.L.D. collection relaunching the name in 2024.

QUICK FACTS

BRAND TYPE

Watch Brand

PRICE SEGMENT

Entry Level

MOVEMENT TYPES

Quartz

MANUFACTURING

Assembler

SPECIALIZATIONS

Heritage brand revivalShaped casesNatural stone dialsNeo-vintage designAccessible quartz watches

HEADQUARTERS

Geneva, Switzerland

OWNERSHIP

1874 Dennison Watch Case Company

2024 Dennison Watch SA