Olivia Burton

Olivia Burton was founded in 2011 in London by Lesa Bennett and Jemma Fennings, two friends who met while working as fashion buyers. The brand was created to fill a gap in the market for stylish, affordable watches with a feminine aesthetic that bridged the gap between fashion and function. The founders initially invested their savings and launched the brand with a small collection that quickly gained traction through social media and word-of-mouth. Olivia Burton's nature-inspired designs, featuring motifs like bees, butterflies, and floral patterns, resonated with a young, fashion-conscious audience. The brand expanded rapidly through online channels and partnerships with major retailers. In 2016, Movado Group acquired Olivia Burton to expand its fashion watch portfolio. In 2024, the brand was acquired by Watches of Switzerland Group as part of a strategic expansion into fashion jewelry and watches.