Cluse

Cluse was founded in 2013 in Amsterdam by Ed Postmus and Rudyard Bekker. The brand quickly gained popularity for its contemporary, minimalist watch designs that combine Scandinavian-inspired aesthetics with French elegance. Cluse focuses on fashion-forward timepieces with interchangeable straps and clean dial designs. The company operates under Europe Watch Group B.V. and has expanded internationally, selling watches and jewelry through both online channels and retail partners. The brand emphasizes direct-to-consumer sales and social media marketing to reach its target demographic of style-conscious consumers.