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Victorinox

Active
Ibach, Canton of Schwyz, SwitzerlandFounded 1989Victorinox AGWebsite

Swiss knife manufacturer entering watchmaking in 1989. Produces rugged Swiss-made watches under the Swiss Army brand name.

Victorinox AG was founded by Karl Elsener in 1884 in Ibach, Switzerland as a knife manufacturer. The company became the sole supplier of multi-purpose knives to the Swiss Army after acquiring rival Wenger in 2005. Victorinox entered the watch business in 1989 under the 'Swiss Army' brand name in the United States. The watch collections range from luxury dress watches to rugged diving watches, all produced in Switzerland. The I.N.O.X. collection is known for its extreme durability testing, including being run over by a tank. Victorinox is owned by the Victorinox-Stiftung (90%) and Carl und Elise Elsener-Gut Stiftung (10%), maintaining its status as a family foundation-owned company. The company produces approximately 34,000 Swiss Army knives daily.

QUICK FACTS

BRAND TYPE

Watch Brand

PRICE SEGMENT

Mid Range

MOVEMENT TYPES

QuartzAutomatic

MANUFACTURING

Assembler

HEADQUARTERS

Ibach, Canton of Schwyz, Switzerland

OWNERSHIP

1884 Elsener Family

2000 Victorinox-Stiftung (90%) / Carl und Elise Elsener-Gut Stiftung (10%)

Current Victorinox AG