Singer Reimagined

Singer Reimagined was founded in 2017 by Rob Dickinson (founder of Singer Vehicle Design, famous for Porsche 911 restorations) and watch designer Marco Borraccino. The brand was created to rethink the chronograph watch, resulting in the revolutionary Track 1 collection. The Track 1 features a unique central chronograph display (the '3x60' concept) where hours, minutes, and seconds are all displayed centrally, breaking away from traditional subdials. The AgenGraphe movement was developed with Jean-Marc Wiederrecht at Agenhor. The Track 1 won the Chronograph Watch Prize at the 2018 Grand Prix d'Horlogerie de Genève.