When was Armin Strom founded?

Armin Strom was founded in 2009 in Biel/Bienne.

Where is Armin Strom headquartered?

Armin Strom is headquartered in Biel/Bienne.

What price segment does Armin Strom belong to?

Armin Strom is positioned in the haute horlogerie segment of the watch market.

Does Armin Strom manufacture its own movements?

Armin Strom is classified as a full manufacture, producing its own movements, cases, and components.

Armin Strom

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Biel/BienneFounded 2009Website

Independent Swiss watchmaker with a fully integrated manufacture in Biel/Bienne, focused on transparent mechanics and in-house movement development with 97% vertical integration.

Armin Strom got its start in 1967 as a watch shop in Burgdorf, Switzerland, specializing in watch restorations and hand-skeletonizing. The company presented its first branded timepieces at the Basel Watch Fair in 1984. In 1990, founder Armin Strom earned a Guinness World Record for creating the world's smallest hand-skeletonized watch. Watch collector Serge Michel and watchmaker Claude Greisler took over the brand in 2006, and in 2009 they opened a fully integrated manufacture in Biel/Bienne. Their first in-house caliber, the ARM09 with an 8-day power reserve, was presented in 2009. The ATC11 tourbillon movement with a 10-day power reserve followed in 2012. The brand's biggest breakthrough came in 2016 with the Mirrored Force Resonance, where two separate oscillators are connected by a resonance clutch spring, achieving greater precision through resonance. The brand has achieved 97% vertical integration, with nearly all movement components made in-house.