Independent Swiss watchmaker specializing in transparent mechanics and in-house manufacture movements. Known for innovative horological solutions including the patented Mirrored Force Resonance technology, the brand combines Swiss-German watchmaking tradition with avant-garde design philosophy centered on showcasing movement craftsmanship.
The Armin Strom brand traces its origins to 1967 when master watchmaker Armin Strom established his workshop in Burgdorf, Switzerland, becoming a legend in the art of hand-skeletonization. The company was incorporated as Armin Strom AG in 2006. In 2009, childhood friends Serge Michel (entrepreneur) and Claude Greisler (master watchmaker) took over the reins and opened a fully integrated manufacture in Biel/Bienne, transforming the one-man operation into an independent manufacture brand. They had first met Mr. Armin Strom as eight-year-olds, spending time in his workshop. Under their leadership, the brand developed 17 unique calibers and built a team of 38 employees including 22 skilled watchmakers, with 97% of movement components developed, made, and finished in-house.
PRICE SEGMENT
LuxuryMOVEMENT TYPES
MANUFACTURING
Full ManufactureSPECIALIZATIONS
HEADQUARTERS
Switzerland1967 Unknown
2009 Unknown
