BOMBERG

BOMBERG was founded in 2012 by Rick De La Croix in Neuchâtel, Switzerland. The brand debuted its signature Bolt-68 collection at Baselworld 2013, named after 1968. The Bolt-68 introduced a patented bayonet mount system allowing the timepiece to be worn on the wrist or converted to a pocket watch with an included chain and medallion. In 2018, industry veteran David Sanchez was appointed CEO, repositioning BOMBERG from a pure watch brand into a lifestyle brand targeting millennials with accessible pricing. The company has grown to sell over 10,000 watches annually.