Rotary

Rotary Watches Ltd was established in La Chaux-de-Fonds, Switzerland by Moise Dreyfuss in 1895. The brand became one of Britain's most successful watch brands after family members began exporting to the UK in the 1920s. Rotary became the official watch supplier for the British Army in 1940, and its 'winged wheel' logo was introduced in 1925. The company offers both Swiss-made timepieces and more affordable collections with Japanese movements. In 2006, Rotary was elected as one of the UK's 'Superbrands'. The brand is known for its unique 'Revelation' reversible watch design featuring two movements and faces. In February 2025, Rotary was acquired by the UK-based Peers Hardy Group.