Invicta

Invicta, Latin for 'invincible,' was founded in 1837 in La Chaux-de-Fonds, Switzerland by Raphael Picard with a vision to create high-quality Swiss timepieces at affordable prices. After bankruptcy during the quartz crisis, the brand was revived in 1991 by Eyal Lalo and relocated to Hollywood, Florida. Known for bold, oversized designs and affordable pricing, Invicta produces over 1,500 new models annually. The brand offers both entry-level watches with Japanese movements and Swiss-made collections, alongside licensed collections featuring Disney, Marvel, Star Wars, and NFL themes.