Swedish microbrand creating vintage-inspired sport watches with motorsport heritage. Founded by designer David Campo, NEZUMI combines Scandinavian design sensibility with Japanese movements and German assembly. Known for their racing chronographs and direct-to-consumer approach offering premium quality at accessible prices.
NEZUMI was established in 2011 by Stockholm-based designer David Campo (David Campo Cárdenes), who has Spanish/Swedish heritage and spent his formative years in the United States. After nearly two decades in the fashion industry working with major international brands in creative direction and product design, Campo sought creative autonomy and founded NEZUMI Studios. The brand initially focused on premium denim and leather goods, launching with a limited run of 50 selvage denim jeans called N-0-2-50. In 2015, Campo pivoted to watches, debuting the Voiture chronograph via Kickstarter to significant success. This marked NEZUMI's transition to a dedicated watch brand. The name derives from Nezumi Kozō, a legendary Japanese Robin Hood figure, reflecting the brand's charitable ethos. Beyond watches, NEZUMI embodies a lifestyle brand, founding the in-house classic Porsche 911 club 'Roughneck Brigade' and collaborating with RUF Automobile and the metal band Anthrax.
PRICE SEGMENT
Entry LevelMOVEMENT TYPES
MANUFACTURING
Full ManufactureSPECIALIZATIONS
HEADQUARTERS
Sweden