Daniel Wellington

Daniel Wellington is a Swedish wristwatch brand founded in 2011 by Filip Tysander. The brand pioneered a direct-to-consumer, digital-first approach to selling watches, becoming one of the fastest-growing private companies in Europe. Daniel Wellington watches are designed in Sweden, manufactured in China with Japanese Miyota quartz movements, and feature Italian leather straps. The brand's success was built largely through social media marketing, particularly Instagram, targeting millennials with minimalist, affordable luxury designs.