Skip to content
Alf Watch Company logo

Alf Watch Company

Active
SwedenFounded 2015Independent

Alf Watch Company is a Swedish microbrand associated with affordable mechanical watches such as the square Norrsken.

Last updated 10 Oct 2026Suggest a correction

Alf Watch Company is a Swedish microbrand founded in 2015 by Samuel Petersson (also spelled Pettersson). WatchReviewBlog states the brand was formed in 2015 by Samuel Petersson and focused on unique mechanical watches at ordinary prices. Wah So Shiok identifies Samuel Pettersson as founder and describes the Norrsken as the brand's debut Kickstarter model, with a Scandinavian square dress-watch design and early-bird pricing around USD 299.

QUICK FACTS

BRAND TYPE

Watch Brand

PRICE SEGMENT

Entry Level

MOVEMENT TYPES

Automatic

MANUFACTURING

Design Only

SPECIALIZATIONS

Affordable mechanical watchesSquare-case watchesKickstarter microbrand watchesScandinavian design

HEADQUARTERS

Sweden

FOR WATCH DEALERS

Deal in Alf Watch Company watches?

Track stock, sync marketplaces, and invoice using your configured tax settings. Dealer tools are built on this database.