Alf Watch Company

The WatchMicroDB-listed official domain returned a 404 during research, so current official-site evidence could not be used. Secondary sources describe Alf Watch Company as a Swedish microbrand founded in 2015 by Samuel Petersson or Samuel Pettersson. WatchReviewBlog states the brand was formed in 2015 by Samuel Petersson and focused on unique mechanical watches at ordinary prices. Wah So Shiok identifies Samuel Pettersson as founder and describes the Norrsken as the brand's debut Kickstarter model, with a Scandinavian square dress-watch design and early-bird pricing around USD 299. Search snippets for the brand's social profiles still describe it as a Swedish watch brand, but fields that need official confirmation were left null or kept conservative.