Pierce is a Swiss watch brand founded in 1883 by the Lévy brothers in Biel/Bienne, specializing in chronograph production. The company was officially named 'Léon Lévy Frères Manufactures des Montres et Chronographes Pierce SA'. Pierce was known for producing quality chronographs during the mid-20th century, including mono-poussoir chronographs. The brand survived the quartz crisis and continues today with modern collections inspired by historical models, using Swiss movements with final assembly in Germany.
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Switzerland