Emporio Armani is a fashion watch brand under the Giorgio Armani umbrella, targeting a younger, trend-conscious demographic. Watches are designed and manufactured by Fossil Group under a licensing agreement established in 1997. The collection emphasizes Italian style and modern design at accessible price points.
Emporio Armani was launched in 1981 by Giorgio Armani as a secondary, more accessible line aimed at younger consumers. The brand expanded into watches in 1997 through a licensing partnership with American watch manufacturer Fossil Group. This partnership has been extended multiple times, most recently in 2014 for an additional ten years and again in 2023. Under Fossil's stewardship, Emporio Armani watches have evolved from purely analog designs to include smartwatches and connected devices, while maintaining the brand's signature blend of Italian elegance and contemporary style.
PRICE SEGMENT
Entry LevelMOVEMENT TYPES
MANUFACTURING
Design OnlySPECIALIZATIONS
HEADQUARTERS
ItalyCurrent Giorgio Armani S.p.A.
