A|X Armani Exchange was launched in 1991 as the more accessible, youth-oriented diffusion line of the Giorgio Armani fashion house. Positioned as a street-chic brand inspired by dance music and urban culture, Armani Exchange offers fashion and lifestyle products including watches, which are manufactured under license by Fossil Group. The brand targets younger consumers seeking designer fashion at accessible price points.
SPECIALIZATIONS
HEADQUARTERS
ItalyCurrent Giorgio Armani S.p.A.
