DIETRICH is an independent Swiss watch brand founded by French designer Emmanuel Dietrich, known for avant-garde organic designs and unconventional time displays. The brand creates timepieces for non-conformists seeking bold, sculptural aesthetics that challenge mainstream watch design conventions.
Emmanuel Dietrich, born in 1969 in Besançon—the historic watchmaking capital of France—founded his eponymous brand DIETRICH in 2010 after 17 years designing for major watch brands. His heritage blends artistic influences with Jura mountain artisanal traditions, including family roots in the Swiss border region. The brand debuted publicly at GTE Geneva in January 2012 and attended Baselworld that same year. In 2013, Dietrich developed the Organic Time collection, which launched at Baselworld 2014 and established the brand's distinctive design language. The Organic Time's success led to widespread counterfeiting by 2015. In 2016, Emmanuel conceived the Perception complication featuring a pioneering 'relative seconds' display. The brand continued evolving with the Time Companion (2017), DD-1 (2019), Skin Diver series (2021-2022), and the ED-1 in 2024.
PRICE SEGMENT
LuxuryMOVEMENT TYPES
MANUFACTURING
AssemblerHEADQUARTERS
Switzerland