Studio Underd0g logo

Studio Underd0g

Active
United KingdomFounded 2020Website

UK-based microbrand creating playful, food-themed chronographs with Seagull ST-1901B column wheel movements assembled and regulated in the UK.

Studio Underd0g was founded by Richard Benc in 2020. The brand creates serious watches for serious collectors who don't take themselves too seriously. Known for playful, food-themed chronographs with names like Watermel0n, Strawberries & Cream, and Mint Ch0c Chip, the brand uses Seagull ST-1901B column wheel chronograph movements assembled and regulated in the UK by Horologium.

QUICK FACTS

BRAND TYPE

Watch Brand

PRICE SEGMENT

Mid Range

MOVEMENT TYPES

Manual Winding

MANUFACTURING

Design Only

SPECIALIZATIONS

ChronographsFood-themed designsPlayful aesthetics

HEADQUARTERS

United Kingdom

OWNERSHIP

2020 Richard Benc