Nordgreen

Nordgreen was founded in 2017 in Copenhagen by Pascar Sivam and Vasilij Brandt, with initial funding from Blazar Capital, a private e-commerce brand incubator which the founders also co-created. Seven months after establishment, acclaimed Danish industrial designer Jakob Wagner joined the team as chief designer, bringing 25 years of experience from working with brands like Bang & Olufsen, Hay, and Cappellini. By the end of their first full year of trading in 2018, Nordgreen had sold over 10,000 watches. The brand built its reputation on combining minimalist Scandinavian aesthetics with a strong commitment to sustainability and social responsibility, including giving back programs that support education, clean water, and rainforest preservation initiatives.