Dior

Christian Dior founded his fashion house in Paris on October 8, 1946, revolutionizing post-war fashion with the New Look. The brand entered watchmaking in 1975 with the Black Moon watch, produced in collaboration with licensee Benedom. In 2001, Dior established Les Ateliers Horlogers Dior SA in La Chaux-de-Fonds, Switzerland, to develop in-house watchmaking capabilities. The brand launched the sophisticated Dior VIII collection in 2011, followed by the Grand Bal series inspired by Christian Dior's Parisian balls. Today, Dior watches blend haute couture craftsmanship with Swiss horological tradition under LVMH ownership.