Brands
AVeritas logo

AVeritas

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Rochester, New York, United StatesIndependentWebsite

AVeritas is a Rochester, New York artisan watch brand founded by J. Michael Grady, making built-to-order mechanical watches with in-house case work, assembly and finishing around sourced Swiss movements.

AVeritas was founded and is owned by J. Michael Grady. Official history says Grady began making watches for friends and family in 2006 and later developed standard AVeritas offerings such as Aurora and Primus. The brand builds watches to order from its Rochester, New York facility, and official pages describe in-house case manufacturing, hand work, assembly, timing and inspection. Movements are sourced Swiss calibres or Swiss-partner-modified movements, including 6498-family manual-wind movements, SW200-1, 2892 and 7750 bases, so the brand is classified as an assembler rather than full manufacture.

QUICK FACTS

BRAND TYPE

Watch Brand

PRICE SEGMENT

Luxury

MOVEMENT TYPES

Manual WindingAutomatic

MANUFACTURING

Assembler

SPECIALIZATIONS

Built-to-order mechanical watchesArtisan watchmakingSkeleton watchesRegulator watchesChronographs+1 more

HEADQUARTERS

Rochester, New York, United States