Lacoste is a French designer sports fashion company founded by tennis champion René Lacoste. The brand's watches, produced under license by Movado Group since 2006, embody the company's signature blend of sporty elegance with the iconic crocodile logo. Lacoste timepieces offer affordable fashion watches featuring clean, athletic-inspired designs aimed at style-conscious consumers seeking casual luxury.
René Lacoste, a legendary French tennis player nicknamed 'the Crocodile' for his tenacity on the court, founded La Chemise Lacoste in 1933 with textile entrepreneur André Gillier. The company revolutionized sportswear by creating the polo shirt with an embroidered crocodile logo—claimed to be the first visible brand logo on clothing. Lacoste entered the watch market in 1994, debuting at the Basel Watch Fair. In 2006, the brand signed a long-term global licensing agreement with Movado Group, Inc. to design, manufacture, and distribute Lacoste-branded watches. The first Movado-produced collection launched in spring 2007. In 2012, Swiss family-owned group Maus Frères acquired Lacoste entirely, valuing the company at approximately €1 billion. Today, Lacoste watches continue to reflect the brand's heritage of designed elegance inspired by sport.
PRICE SEGMENT
Entry LevelMOVEMENT TYPES
MANUFACTURING
Full ManufactureHEADQUARTERS
FranceCurrent Maus Frères (brand owner); Movado Group, Inc. (watch licensee)
