Filippo Loreti

Filippo Loreti launched in November 2015 with a Kickstarter campaign that raised over €900,000 from 6,000 backers, becoming the most funded wristwatch project in crowdfunding history at the time. A second campaign in 2016 tripled the support, raising €4.8 million. The brand has collectively raised over $10 million from more than 30,000 supporters. Founded by Lithuanian brothers Danielius and Matas Jakutis with backgrounds in design, both were in their mid-20s at launch. The name 'Filippo Loreti' is a fictional Italian persona created for branding purposes. Watches are manufactured in Shenzhen, China.