Direct-to-consumer fashion watch brand founded by Lithuanian brothers Danielius and Matas Jakutis. Known for Italian-inspired design aesthetics and aggressive digital marketing, Filippo Loreti became the most funded wristwatch project in crowdfunding history. The brand positions itself as offering 'affordable luxury' by eliminating traditional retail middlemen, though watches are manufactured in Shenzhen, China.
Filippo Loreti launched in November 2015 with a Kickstarter campaign that raised over €900,000 from 6,000 backers, becoming the most funded wristwatch project in crowdfunding history at the time. A second campaign in 2016 tripled the support, raising €4.8 million. The brand has collectively raised over $10 million from more than 30,000 supporters. Despite the Italian-sounding name, the company was founded by Lithuanian brothers with backgrounds in design who were in their mid-20s at launch. The name 'Filippo Loreti' is a fictional Italian persona created for branding purposes.
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Lithuania