Armida is a boutique microbrand specializing in rugged mechanical dive watches. Known for exceptional value, the brand offers high-quality tool divers with features like SuperLuminova C3 lume, sapphire crystals, and Swiss or Japanese automatic movements at accessible price points. Their watches are manufactured in Hong Kong through Fullswing Industrial Company Ltd.
Armida Watches emerged in 2011 as a boutique dive watch brand, born from the founder's passion combining 15 years of watch collecting experience with extensive scuba diving background. The brand name 'Armida' has historical roots dating back to 1899 in Swiss watchmaking, though the modern Armida trademark was registered in Hong Kong in January 2012 by Smart Asia Industrial Ltd. The company debuted with the A1, a 1000m diver that established their reputation for building serious tool watches at reasonable prices. Austrian-owned but Hong Kong-based, Armida carved out a niche in the microbrand space by focusing exclusively on dive watches with exceptional build quality and lume performance. The brand quickly gained a loyal following among dive watch enthusiasts and collectors seeking Rolex-inspired aesthetics without luxury pricing.
PRICE SEGMENT
Entry LevelMOVEMENT TYPES
MANUFACTURING
AssemblerHEADQUARTERS
AustriaCurrent Smart Asia Industrial Ltd
