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Armida Watches

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Hong KongFounded 2011Smart Asia Industrial LtdWebsite

Austrian-owned, Hong Kong-based microbrand specializing in rugged mechanical dive watches with high-quality components at accessible prices.

Armida Watches launched in 2011 as a boutique dive watch brand, born from the founder's 15 years of watch collecting experience combined with extensive scuba diving background. Austrian-owned but Hong Kong-based, the company debuted with the A1, a 1000m diver that established their reputation for serious tool watches at reasonable prices. The Armida trademark was registered in Hong Kong in January 2012 by Smart Asia Industrial Ltd, with manufacturing through Fullswing Industrial Company Ltd. The brand carved a niche in the microbrand space by focusing exclusively on dive watches with solid build quality and generous lume application.

QUICK FACTS

BRAND TYPE

Watch Brand

PRICE SEGMENT

Entry Level

MOVEMENT TYPES

Automatic

MANUFACTURING

Assembler

SPECIALIZATIONS

mechanical dive watchestool divers

HEADQUARTERS

Hong Kong

OWNERSHIP

2011 Austrian founder

2012 Smart Asia Industrial Ltd