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AndoAndoAndo

Active
FinlandFounded 2020IndependentWebsite

AndoAndoAndo is a Finnish-Japanese design-led microbrand founded by Yu Ando, focused on playful, compact and ergonomic watches.

AndoAndoAndo's official history page says Yu Ando began rough design work for the A-1 Automatic in 2019 and launched the company in 2020. The brand presents itself as genderless, ageless and fun, with products intended to fill gaps around watch size and inclusivity. The official A-1 pages describe a Finnish-Japanese design company with a watch designed in Finland and a soul of Japan, using a Seiko Instruments NH36A automatic movement and a compact ergonomic case. A Watchisthis interview identifies Yu Ando as founder and designer, originally from Japan, and says he sends designs to a trusted Chinese manufacturer for production checks and manufacturing.

QUICK FACTS

BRAND TYPE

Watch Brand

PRICE SEGMENT

Entry Level

MOVEMENT TYPES

AutomaticQuartz

MANUFACTURING

Design Only

SPECIALIZATIONS

Finnish-Japanese microbrand designCompact ergonomic watchesPlayful limited editionsAutomatic and quartz design watches

HEADQUARTERS

Finland