Xeric

Xeric is an American independent watch brand founded in 2013 by brothers Mitch and Andrew Greenblatt. Born from their experience running Watchismo.com (founded 1999), one of the first online watch boutiques specializing in unusual timepieces, Xeric was created to fill a gap for unique, affordable mechanical watches. The brand is known for pushing the boundaries of watch design with unconventional time display mechanisms and deconstructed aesthetics. Xeric has become a leader in crowdfunding for watches, launching 25 successful Kickstarter campaigns including the most funded mechanical timepiece in Kickstarter history.