American direct-to-consumer fashion watch brand known for affordable luxury-styled timepieces with distinctive Italian marble accents. Founded by three Gonzaga University roommates, Vincero built its brand through Kickstarter crowdfunding and aggressive social media marketing, targeting style-conscious consumers seeking designer aesthetics at accessible price points.
Vincero was founded in December 2014 by college roommates Tim Nybo, Sean Agatep, and Aaron Hallerman in San Diego, California. The name derives from the Latin phrase 'Veni, Vidi, Vici' (I came, I saw, I conquered). The founders launched through a Kickstarter crowdfunding campaign in August 2014 that raised over $130,000, delivering their first watches by December of that year. The brand rapidly grew through digital-first marketing strategies, influencer partnerships, and heavy social media presence. Vincero expanded from watches into sunglasses, jewelry, and other lifestyle accessories. The company achieved carbon-neutral certification and has built a community of over 714,000 customers. Their tagline 'One Day or Day One. You Decide.' reflects their motivational brand positioning.
PRICE SEGMENT
Entry LevelMOVEMENT TYPES
MANUFACTURING
Full ManufactureSPECIALIZATIONS
HEADQUARTERS
United States2014 Unknown
