Undone

UNDONE was founded by Michael Young in 2014 (operations began publicly in 2016) with the mission to make personalization accessible in the watch industry. The brand pioneered the customizable watch concept, allowing customers to design their own watches through an online configurator, offering a middle ground between mass-produced and luxury timepieces. The brand has since grown from a 3-person team to 30+ employees and has established collaborations with pop culture brands including Peanuts, Ultraman, and Simple Union.