Sugess is a Chinese watch brand founded in 2010 in Shenzhen, specializing in affordable mechanical watches featuring Seagull movements. The brand is known for offering accessible chronographs with the ST19/ST1901 column wheel movement, moonphase complications, and tourbillons at budget-friendly prices. Sugess positions itself as 'Affordable Luxury' and sources authentic Seagull movements from the Chinese watch industry hub in Shenzhen's Time Valley district.
Sugess Timepiece Development Company was established in 2010 in Shenzhen, China's 'Clock Capital' which produces 42% of the world's watches. The company's main goal was to introduce mechanical watchmaking to general consumers at accessible prices. Beyond their own brand, Sugess has produced OEM watches for major international brands including Solvil et Titus, Barbie, NBA, and Versailles. The company later established the Horomaster Group as their global sales division, which also operates sister brands Seestern (dive watches), Seakors (tourbillons), and Glamor Master.
PRICE SEGMENT
Entry LevelMOVEMENT TYPES
MANUFACTURING
AssemblerSPECIALIZATIONS
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ChinaCurrent Horomaster Group
