Stührling Original

Stührling was founded in 1999 by Henry Fischer after a trip to Switzerland inspired him to create affordable luxury watches. Disillusioned by inflated prices driven by celebrity endorsements, Fischer launched the brand with a mission to make quality timepieces accessible to everyday people. Fourteen months after founding, the company launched its own factory and sold over 22,000 watches in its first year. By 2015, Stührling was shipping over one million timepieces annually. The brand name pays homage to Max Stührling, described as a master Swiss watchmaker from the 1800s, though the historical connection has been disputed by watch enthusiasts. As of 2026, Stührling claims over 25 million owners worldwide and distribution in over 120 countries.