
Panerai
ActiveItalian luxury watch manufacturer founded in Florence in 1860 by Giovanni Panerai. Originally a supplier to the Royal Italian Navy, now a wholly owned subsidiary of Richemont.
Giovanni Panerai (1825-1897) opened his first watch shop in Florence, Italy in 1860. His grandson Guido Panerai expanded the business and in 1915 invented radium-illuminated gun sights, leading to the Radiomir luminous compound. Panerai became an official supplier to the Regia Marina (Royal Italian Navy), providing precision diving instruments. Between 1935 and 1970, the Florence workshop delivered approximately 1,600 diving watches, mostly to the Italian Marina Militare. Watch cases were manufactured by Rolex, with movements supplied by Cortébert. Panerai produced only the dials. In 1950, the Luminor case design with its crown-protecting bridge was patented. The GPF 2/56 was produced for the Egyptian Navy in 1956. Around 1965, Panerai developed Luminor, a tritium-based luminous compound replacing radioactive Radiomir. Military production ceased by 1970. The brand entered the civilian market in 1993 with limited editions. Sylvester Stallone wore a Luminor in the 1996 film Daylight, sparking global interest. Vendôme Luxury Group (now Richemont) acquired Panerai in 1997. In 2002, Panerai opened its manufacture in Neuchâtel, Switzerland, and in 2005 launched its first in-house movement, the P.2002.
QUICK FACTS
BRAND TYPE
Integrated ManufacturerPRICE SEGMENT
LuxuryMOVEMENT TYPES
MANUFACTURING
Full ManufactureSPECIALIZATIONS
HEADQUARTERS
Geneva, SwitzerlandOWNERSHIP
1860 Giovanni Panerai (family ownership)
1997 Vendôme Luxury Group (now Richemont)
Current Richemont
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Watches

Panerai
Radiomir
PAM00021

Panerai
Luminor Marina Left
PAM00026

Panerai
Luminor Power Reserve
PAM00028

Panerai
Luminor GMT
PAM00029

Panerai
Luminor Chrono 2000
PAM00045

Panerai
Radiomir GMT/Alarm
PAM00046

Panerai
Radiomir Chrono Split
PAM00047

Panerai
Luminor Chrono Titanio/Acciaio
PAM00052

Panerai
Luminor Chrono Flyback
PAM00060

Panerai
Luminor Submersible 1000m
PAM00064

Panerai
Radiomir Platinum
PAM00065

Panerai
Radiomir Zerograph
PAM00067

Panerai
Luminor Black Seal
PAM00076

Panerai
Radiomir Tourbillon
PAM00077

Panerai
Radiomir Seconds Counter
PAM00078

Panerai
Radiomir Independent
PAM00080

Panerai
Luminor Automatic Montecarlo 2000
PAM00081

Panerai
Luminor Arktos
PAM00092

Panerai
Luminor Chrono Automatic White Gold for AMG
PAM00105

Panerai
Luminor Marina Regatta 2001
PAM00107

Panerai
Luminor Chrono Automatic Titanium/Steel for AMG
PAM00108

Panerai
Luminor 1950
PAM00127

Panerai
Radiomir Chrono Split
PAM00147

Panerai
Luminor Sealand for Purdey
PAM00152
Movements
Angelus SF 240
Panerai
OP I
Panerai
OP II
Panerai
OP III
Panerai
OP IV
Panerai
OP IX
Panerai
OP V
Panerai
OP VI
Panerai
OP VII
Panerai
OP VIII
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OP X
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OP XI
Panerai
OP XII
Panerai
OP XIV
Panerai
OP XIX
Panerai
OP XVI
Panerai
OP XVIII
Panerai
OP XXI
Panerai
OP XXII
Panerai
OP XXIX
Panerai
OP XXV
Panerai
OP XXVI
Panerai
OP XXVII
Panerai
OP XXXIII
Panerai
