Gucci

Guccio Gucci founded the fashion house in Florence in 1921 after working at London's Savoy Hotel, where he developed an understanding of luxury goods. In 1972, Gucci became the first fashion house to expand into watchmaking, establishing operations in Switzerland's watchmaking heartland. Their first timepiece, the Model 2000, achieved Guinness World Record status in 1974 for selling over one million units in just two years. Watch designs are developed at headquarters in Neuchâtel, with assembly and diamond-setting at the Kering manufacture in La Chaux-de-Fonds, and dial production at the Fabbrica Quadranti facility in Besazio, Ticino. In 2021, marking nearly 50 years of watchmaking, Gucci debuted their first proprietary movement with the Gucci 25H, signaling a move into high watchmaking.