MVMT (pronounced 'movement') is an American watchmaker founded in 2013 by college dropouts Jake Kassan and Kramer LaPlante in Los Angeles, California. The company pioneered direct-to-consumer watch sales through crowdfunding, raising over $290,000 on Indiegogo. MVMT targets millennials with minimalist, affordable quartz watches and accessories. The brand was acquired by Movado Group in 2018 for over $100 million. By 2017, 88% of MVMT users were under 34, demonstrating the brand's success with younger consumers.
SPECIALIZATIONS
HEADQUARTERS
United StatesCurrent Movado Group, Inc.
