Mercer Watch Co.

Mercer Watch Co. was founded in 2014 by Scott Vuocolo in central New Jersey, USA. The company launched with the Brigadier, an automatic dress watch that quickly gained attention in the microbrand community. The brand expanded rapidly, adding models including the GMT Wayfarer, Privateer, Voyager, and the Airfoil pilot watch. In 2019, they released the Madison limited edition to celebrate their 5th anniversary. After a period of reduced activity, the company returned with renewed focus on popular models including the Lexington Chronograph and Nomad GMT.