
LORIER
ActiveAmerican microbrand creating vintage-inspired mechanical watches with mid-century design aesthetics at accessible price points.
LORIER was founded in 2017 by husband-and-wife team Lorenzo and Lauren Ortega, both former teachers with a shared passion for vintage watches. The brand name combines elements of the founders' first names. During their time as educators, they developed specifications for their ideal watch focusing on reasonable proportions, sturdiness, and versatility. Their first model, the Neptune dive watch, launched in 2018 and quickly established the brand's reputation for quality vintage-inspired design. The brand has since expanded to include the Falcon field watch, Gemini chronograph, Hydra dive watch, and Hyperion GMT. LORIER operates on a direct-to-consumer model, with watches also available at Grand Central Watch. The brand has evolved its movement choices over time, transitioning from Seiko NH35A calibers to Miyota 9 series movements for improved accuracy and thinner profiles.
QUICK FACTS
BRAND TYPE
Watch BrandPRICE SEGMENT
Entry LevelMOVEMENT TYPES
MANUFACTURING
AssemblerSPECIALIZATIONS
HEADQUARTERS
New York City, New York, United StatesOWNERSHIP
2017 Lorenzo and Lauren Ortega