LORIER is an independent microbrand founded by husband-and-wife team Lorenzo and Lauren Ortega. The brand creates vintage-inspired mechanical watches with mid-century aesthetics, designed as everyday companions rather than status symbols. All watches are sold direct-to-consumer at accessible price points, emphasizing robust construction and timeless design over luxury positioning.
Lorenzo and Lauren Ortega founded LORIER (pronounced lor-yé) in 2017 out of a shared love for vintage watches. Both former teachers, they started developing their ideal watch specifications during their time off—focusing on reasonable proportions, sturdiness, and versatility. The name LORIER combines elements of the founders' names. Their first model, the Neptune dive watch, launched in 2018 and quickly established the brand's reputation for quality vintage-inspired design at accessible prices. The brand has since expanded to include the Falcon field watch, Gemini chronograph, Hydra dive watch, and Hyperion GMT. LORIER operates on a direct-to-consumer model from New York City, with watches also available at Grand Central Watch. The brand has evolved its movement choices over time, transitioning from Seiko NH35A calibers to Miyota 9 series movements for improved accuracy and thinner profiles.
PRICE SEGMENT
Entry LevelMOVEMENT TYPES
MANUFACTURING
AssemblerHEADQUARTERS
United States2017 Unknown
