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Guess

Active
Los Angeles, California, United StatesFounded 1981Website

American fashion brand founded in 1981, known for denim and black-and-white advertisements. Watch line launched in 1983.

Guess was founded in 1981 by the Marciano brothers (Paul, Maurice, Armand, and Georges) in Los Angeles, California. The company initially focused on denim jeans and became known for its provocative black-and-white advertising campaigns. Guess Watches was introduced in 1983 and is manufactured under license by Timex Group, offering fashion-forward timepieces for trend-conscious consumers. The brand licenses its name on various fashion accessories including watches, jewelry, perfumes, bags, and shoes.

Movements

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QUICK FACTS

BRAND TYPE

Watch Brand

PRICE SEGMENT

Entry Level

MOVEMENT TYPES

Quartz

MANUFACTURING

Design Only

SPECIALIZATIONS

Fashion watchesTrend-focused accessories

HEADQUARTERS

Los Angeles, California, United States

OWNERSHIP

1981 Marciano brothers