Brew Watch Co.

Brew Watch Co. was founded in 2015 by industrial designer Jonathan Ferrer while sitting in a New York City cafe. Noticing baristas using simple kitchen timers to time espresso shots, Ferrer conceived a watch that would be functional for coffee professionals and inspired by the coffee experience. He studied industrial design at the New Jersey Institute of Technology and had prior experience designing white-label watches for brands including Crayola and Coleman. He launched the brand's first offering, the Special Blend, on Kickstarter that year, raising over $35,000 with 142 backers. Ferrer ran the entire operation from his NYC apartment with help from his mother. The brand evolved from Kickstarter launches to direct sales, with production runs of 400-500 pieces per model. By 2021, Brew had moved into dedicated office space in Manhattan. Brew chronographs feature a special indicator in the 25-35 second range marking the ideal espresso shot timing.