BREDA
ActiveBREDA is a Dallas-based watch design brand focused on accessible, fashion-led timepieces and jewelry-like watches.
BREDA was created in 2009 as the second brand of the Meghani family watch business, then known as Grand Time. The company grew out of a multigenerational watch trading and distribution background and developed its own design studio in Dallas. BREDA Studio in Deep Ellum has been described as a design office and collaborative retail space, with local work around sourcing, product design and prototyping. The brand remains part of Meghani.
QUICK FACTS
BRAND TYPE
Watch BrandPRICE SEGMENT
Entry LevelMOVEMENT TYPES
Quartz
MANUFACTURING
Design OnlySPECIALIZATIONS
Accessible fashion watchesMinimalist designGender-neutral timepiecesJewelry-style watchesDallas creative collaborations
HEADQUARTERS
Dallas, Texas, United StatesOWNERSHIP
2009 Grand Time / Meghani family business
2013 Meghani