Autodromo

Bradley Price founded Autodromo in 2011 after a decade-long career in industrial design in New York City. The idea came around 2008 when Price noticed the typography on the tachometer of his Alfa Romeo GTV6 during a Hudson Valley drive and imagined it as a watch dial. Price saw a gap in the market for affordable automotive watches with genuine design craftsmanship. Autodromo quickly earned a following among car enthusiasts and watch collectors. The brand collaborated with racing legends Vic Elford and Brian Redman, and was appointed official watch partner for the Ford GT program. Price also became Lime Rock Park's official watch partner. As of 2024, the brand has been producing watches for 13 years, with its aesthetic shifting from 1950s-60s inspired designs toward 1980s and 1990s motorsport themes.