MB&F

MB&F was founded by Maximilian Büsser in July 2005 in Geneva, Switzerland, after he left his position as managing director of Harry Winston's watch division. The brand launched its first creation, Horological Machine No.1 (HM1), in 2007, establishing a radically new design language in haute horlogerie. The 'Horological Machines' collection features futuristic, three-dimensional timepieces inspired by automotive and aeronautic design. In 2011, MB&F introduced the Legacy Machine collection with LM1, offering more classically-shaped round cases while maintaining extraordinary movement architecture with suspended balance wheels. That same year, Büsser opened the first M.A.D. (Mechanical Art Devices) Gallery in Geneva to showcase horological art alongside kinetic sculptures. The brand has received numerous accolades including multiple Grand Prix d'Horlogerie de Genève awards, and won the prestigious Aiguille d'Or (top prize) in 2022 for the LM Sequential EVO. In 2024, Chanel acquired a 25% stake in the company, with Büsser retaining majority ownership at 60% and co-founder Serge Kriknoff holding 15%.