Parmigiani Fleurier

Michel Parmigiani began his career in 1976 when he opened Mesure et Art du Temps, a workshop dedicated to restoring antique timepieces. His work attracted clients including the Patek Philippe Museum and the Sandoz Family Foundation. After restoring the horological collection at the Musée d'Horlogerie du Locle for the Sandoz family, the Foundation supported Michel in creating his own brand. Parmigiani Fleurier was officially inaugurated on 29 May 1996 at the Beau-Rivage Palace in Lausanne. From 1999 onwards, the company pursued vertical integration, acquiring Les Artisans Boîtiers for cases, Atokalpa for gear trains in 2001, and Elwin for precision components. Vaucher Manufacture Fleurier was created in 2003 for movement production, and Quadrance et Habillage in 2005 for dial manufacturing. The 2004 partnership with Bugatti produced the Bugatti Type 370 driving watch, which won the 2006 Watch of the Year award from the Japanese press. In 2010, the Tonda 1950 was launched for Michel Parmigiani's 60th birthday. In 2016, Parmigiani unveiled the Senfine concept with a silicon-based escapement. In January 2021, Guido Terreni became CEO. The Tonda PF collection, launched for the 25th anniversary, repositioned the brand with a more contemporary design language. The company produces only a few thousand pieces annually, all hand-assembled.