DOXA

DOXA was founded in 1889 by Georges Ducommun in Le Locle, Switzerland. The brand gained recognition for innovations including the 8-Day dashboard clock used in Bugatti cars. In 1967, DOXA introduced the SUB 300 dive watch featuring the revolutionary orange dial for underwater visibility and patented no-decompression bezel, developed in partnership with Jacques-Yves Cousteau. The Swiss Army equipped combat divers with DOXA watches from 1968-1975. Production ceased around 1980 during the quartz crisis. The brand was revived in 1997 when the Jenny family acquired DOXA and reintroduced the SUB series in 2002.