de Grisogono

De Grisogono was founded in 1993 when Fawaz Gruosi, along with two associates, opened a boutique at 104 rue du Rhône in Geneva, Switzerland. Gruosi, who had previously worked with Bulgari and specialized in black diamonds, pioneered the use of these unconventional gems in fine jewelry. The brand began producing watches in 2000, quickly establishing itself in the haute horlogerie segment with bold, distinctive timepieces. In 2012, Gruosi sold a majority stake to SODIAM, the trading arm of Angola's state diamond company, backed by the dos Santos family. In 2017, de Grisogono set a Christie's auction record with a 163.41-carat D Flawless diamond necklace that sold for 33.5 million Swiss francs. However, the company faced financial difficulties and was named in the 2020 Luanda Leaks investigation. Fawaz Gruosi departed in January 2019, and the company filed for bankruptcy on January 29, 2020. In 2022, de Grisogono was acquired by Dubai's Damac Group, marking a new chapter for the brand.