TAG Heuer

Edouard Heuer founded Uhrenmanufaktur Heuer AG in 1860 in St-Imier, Switzerland. He patented his first chronograph in 1882 and in 1887 developed the oscillating pinion, a mechanism still used in mechanical chronographs today. In 1911, Heuer received a patent for the Time of Trip, the first dashboard chronograph. The company introduced its first wrist chronograph in 1914. In 1916, Charles-Auguste Heuer unveiled the Mikrograph, the first stopwatch accurate to 1/100 of a second. In 1933, Heuer introduced the Autavia dashboard timer for automobiles and aviation. In 1962, John Glenn wore a Heuer stopwatch aboard Mercury Atlas 6, making it the first Swiss watch in space. Jack Heuer designed the Carrera chronograph in 1963. The Monaco was introduced in 1969 alongside the Calibre 11, one of the first automatic chronograph movements, co-developed with Breitling, Hamilton, and Dubois-Depraz. In 1985, Techniques d'Avant Garde (TAG) acquired a majority stake, forming TAG Heuer. LVMH acquired nearly 100 percent of the company in 1999.