Bulgari (stylized BVLGARI) is an iconic Italian luxury brand renowned for its bold, colorful jewelry and distinctive watches. The maison blends Italian design sensibility with Swiss horological expertise, producing timepieces that range from the iconic Serpenti jewelry watches to the record-breaking ultra-thin Octo Finissimo collection.
Founded in 1884 in Rome by Greek silversmith Sotirios Voulgaris, Bulgari began as a jewelry shop on Via Sistina before moving to its flagship location on Via Condotti in 1905. The company remained family-owned through Sotirios's sons Giorgio and Costantino, who expanded the brand's jewelry repertoire. Bulgari entered watchmaking in the 1940s with its Serpenti bracelet-watches and established Bulgari Haute Horlogerie SA in Switzerland in 1980. A pivotal moment came in 2000 when Bulgari acquired legendary Swiss watchmakers Gérald Genta and Daniel Roth, gaining high-end manufacturing capabilities in Le Sentier. In 2011, LVMH acquired Bulgari for €3.7 billion, with the Bulgari family exchanging their 50.4% stake for LVMH shares. Under LVMH ownership, Bulgari has achieved multiple world records for ultra-thin watches with its Octo Finissimo line.
Bulgari
Power Reserve
30h
Jewels
21
Bulgari
Power Reserve
65h
Jewels
26
Bulgari
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60h
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31
Bulgari
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40h
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N/A
Bulgari
Power Reserve
42h
Jewels
27
Bulgari
Power Reserve
52h
Jewels
13
Bulgari
Power Reserve
55h
Jewels
24
Bulgari
Power Reserve
55h
Jewels
37
Bulgari
Power Reserve
42h
Jewels
36
Bulgari
Power Reserve
52h
Jewels
52
Bulgari
Power Reserve
42h
Jewels
N/A
Bulgari
Power Reserve
50h
Jewels
N/A
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Italy1884 Bulgari Family (Voulgaris/Bulgari)
1940 Bulgari Family (Voulgaris/Bulgari)
1980 Bulgari Family (Voulgaris/Bulgari)
2000 Bulgari Family (Voulgaris/Bulgari)
2011 LVMH Moët Hennessy Louis Vuitton