Timex

The company traces its origins to the Waterbury Clock Company, founded in 1854 in Waterbury, Connecticut. The company relocated to a new site in 1873 and achieved significant success in the 1890s by producing affordable pocket watches, particularly the Yankee dollar watch for Robert H. Ingersoll. By 1915, Waterbury Clock had become the largest clock maker in the United States. In 1933, the introduction of the Mickey Mouse watch helped save the company from bankruptcy during the Great Depression. In 1941, two Norwegian immigrants, Joakim Lehmkuhl and Thomas Olsen, purchased the company. The firm was renamed United States Time Corporation in 1944 and introduced the Timex brand name on its first watch in 1945. The company relocated its headquarters from Waterbury to Middlebury, Connecticut. Timex became famous for its 'Takes a Licking and Keeps on Ticking' advertising campaign in the 1960s. The brand pioneered Indiglo night light technology and has produced notable collections including Ironman, Expedition, and Q Reissue. Timex remains one of the most recognized watch brands globally.